Y&R Group cures new diseases for ÖKK
The Y&R Group has continued its campaign for the health insurance company ÖKK. The campaign features additional comic illustrations depicting fictional illnesses.
Health insurer ÖKK has commissioned the Gockhausen-based Y&R Group to continue its campaign. Comic drawings are used to depict fictitious illnesses such as insurance gapitis, crib addiction and nixitis, which are not supposed to exist at ÖKK.
"Health insurance companies often make their customers more ill than healthy," says a press release from the Y&R Group. "There is a simple remedy for this: switching to ÖKK. Here, the evils of the insurance system are mercilessly eradicated." Humor is at the heart of the campaign, the humorlessness of standard insurance advertising falls by the wayside, according to the Y&R Group. The best example is the annual report, for which the management of ÖKK had itself immortalized in campaign style.
The campaign measures are also implemented in traditional advertising, sponsoring, job advertisements and web banners, magazines and customer loyalty measures.
"Health insurance companies often make their customers more ill than healthy," says a press release from the Y&R Group. "There is a simple remedy for this: switching to ÖKK. Here, the evils of the insurance system are mercilessly eradicated." Humor is at the heart of the campaign, the humorlessness of standard insurance advertising falls by the wayside, according to the Y&R Group. The best example is the annual report, for which the management of ÖKK had itself immortalized in campaign style.
The campaign measures are also implemented in traditional advertising, sponsoring, job advertisements and web banners, magazines and customer loyalty measures.
Responsible at ÖKK: Mario Theus (Marketing and Deputy Chairman of the Executive Board), Venanzi Vincenz (Head of Marketing Communications).
Responsible at the Y&R Group: Dominik Oberwiler (CD/AD), Martin Stulz (text), Rob Hartmann (illustration), Pablo Koerfer, Adrian Tschui (consulting), Oliver Vedolin (strategy), Caspar Coppetti (overall responsibility).
