Y&R Group: New diseases invented for ÖKK

The Y&R Group is continuing the ÖKK campaign: the latest illnesses from Advico Young & Rubicam are called Luftitis, Anonymitis and Quasselitis. The subjects depict scenarios that can occur when visiting an insurance advisor with the promise that they will not occur with ÖKK. The message is accordingly: "A disease that doesn't exist with us." Posters, advertisements and banners have been in use since the beginning of March.

Responsible at ÖKK: Mario Theus (Marketing, Deputy Chairman of the Executive Board), Venanzi Vincenz (Head of Marketing Communications). Responsible at the Y&R Group: Dominik Oberwiler (CD/AD), Martin Stulz (text), Daniel Ganahl (illustration), Pablo Koerfer, Thomas Steiner, Janine Handschin (consulting), Caspar Coppetti (overall responsibility).