Young Commitment encourages voting with Publicis
The advertising agency Publicis is supporting Young Commitment's commitment to getting young people interested in politics again and motivating them to vote with a campaign.
Young Commitment is an initiative of the Forum Alpinum Foundation. The executive committee consists of students and aims to arouse young people's interest in politics. According to a press release, Publicis was faced with the challenge of addressing a target group that tends to be disinterested in politics, does not like reading and prefers to be entertained in a short and concise manner. From this, the agency developed an idea that plays on the Internet affinity of young people. Ads and posters communicate unusual URL addresses such as www.kaputtschlagen.ch or www.voll-pleite.ch in the form of a teaser campaign. They take the surfer to the Young Commitment homepage, where political content can be accessed.
The question "And what is your opinion?" appears at the end of each post. On the Young Commitment blog, young people can enter into a dialog on the topics addressed. This is intended to be the first step towards actively engaging with politics. The campaign consists of six subjects, which can be seen as advertisements in various print titles from this week.
The question "And what is your opinion?" appears at the end of each post. On the Young Commitment blog, young people can enter into a dialog on the topics addressed. This is intended to be the first step towards actively engaging with politics. The campaign consists of six subjects, which can be seen as advertisements in various print titles from this week.
