Young & Rubicam Brands worldwide has a new CEO

Peter Stringham has today been appointed CEO of the international company Young & Rubicam Brands. The former CMO (Chief Marketing Officer) of HSBC Bank succeeds Ann Fudge, who left the company in December 2006 and was CEO of Y&R North America six years ago. After leading the global marketing and brand development of HSBC in the UK, he is now taking over the management of Young & Rubicam Brands in New York. The company comprises 18 agencies, including big names such as Wunderman and Burson-Marsteller.
The 57-year-old Stringham can look back on a long and successful career in the advertising industry: he was voted "Most Influential Person in Advertising" by Marketing Magazine and "Marketing Director of the Year" by the Daily Telegraph. He also serves as a judge for various international creative competitions.