Yjoo: Open the door for the Coop Annual Report 2012
For the second time, Yjoo Communications has designed the annual and sustainability report for the Coop Group. The focus: diversity and sustainability of the company.
The picture stories were once again realized in collage form. Yjooo has taken up the idea of the inviting open door and shows the entrance door of a Coop sales outlet on the fold-out outer cover. As soon as readers open the outer cover, they find themselves in the middle of the Coop world. The covers of the stand-alone annual and sustainability reports (AR/SNR) together form a panoramic image showing the Coop sales formats as well as Coop employees and customers.
The topic of sustainability was particularly emphasized in terms of content and is reflected in the image collages in both the Sustainability Report and the Annual Report. The visual focus is on providing a stage for the Coop Group. For this reason, a Coop supermarket was also chosen as the stage for the photos of the Executive Board and the Board of Directors. Yjoo slightly revised the typography concept of last year's AR/NHB with its different colors (AR in orange, NHB in green) and optimized the reader guidance.
The Coop Annual and Sustainability Report 2012 was published on April 12, 2013 with a total circulation of 8,200 copies (5,500 d, 1,200 f, 700 i, 800 e).
