Yellow sprays for Skyvell

The Applied Chemicals International Group has a portfolio of own brands and private labels. A few months ago, the company launched a biodegradable odor remover on the market under the "Skyvell" brand. The reactions have been positive and suggest considerable potential. The specialty chemicals service provider now wants to exploit this potential with the support of the strategic and creative expertise of Yellow Werbeagentur AG. After an initial analysis, the creative agency in Basel is developing a strategy for Skyvell's business-to-business and business-to-consumer business. Skyvell's online channel, sales force and distribution partners are to be brought under one roof. The first visual results of this new collaboration are expected next spring.