Y&R Group Switzerland Launches New Campaign Promoting France as a Vacation Destination

 The overall campaign to promote France is now in the hands of the Y&R Group Switzerland. The newly restructured advertising agency prevailed in a competitive pitch and secured the entire account for Maison de la France en Suisse. According to a press release from the agency—which now consists of the three pillars Advico Young & Rubicam, Futurecom, and Wunderman—the proposed creative concept won over French tourism officials. The Y&R team is already working on implementing a cross-media campaign featuring brochures, promotional activities, and online initiatives.