Y&R Group fights against alcohol for Blue Cross

 For its new client Blaues Kreuz, the Y&R Group has created a campaign to help alcoholics and their families find counseling. Banners on various websites show a woman falling into a bottomless pit. According to the agency group, the aim is to illustrate the effects of alcohol and how helpless those affected are. Clicking on the banner takes you directly to the Blue Cross Zurich website, and while the online measures focus on the tragedy of alcohol addiction, the ambient stickers are intended to encourage open discussion. With deliberate irony, the fluorescent stickers are placed under table tops in trendy and nightlife areas as "first aid stations", the press release continues. Anyone who falls off their chair. See that the Blue Cross can help.
Responsible at Blue Cross Zurich:

Stephan Kunz (Executive Board), Henrik Viertel (Communications and Fundraising). Responsible at the Y&R Group: Markus Gut (CCO), Christian Erni (CD), Marietta Albinus (AD), Spiros Margaris, Urs Breton (Animation), Martin Stulz, Andi Portmann (Text).