Y&R Group wins overall Publicitas budget

 
The Y&R Group was able to prevail against the competition in a multi-stage presentation and will now manage the entire communications budget of the new Publicitas. According to Michael Schaefer, Head of Marketing Services at Publicitas, it was not only the innovative idea but above all the integrated proposal that was convincing, according to a statement from the group.PubliGroupe's worldwide media marketing activities will operate under the new Publicitas brand from 2008. The "new" Publicitas comprises the former Publicitas, Publimedia, Publimag, Mosse, Publiconnect, Radiotele, Cinecom and Web2com in Switzerland and the companies of the Publicitas Promotion Network abroad.