XL Capital continues to back McCann
The global campaign, launched in 2003, is being reinforced with new visuals and an increased media budget.
The audit conducted by McCann Erickson Switzerland in
The global advertising campaign launched by the financial company XL Capital in 2003 is being continued with
new visuals and with an increased media budget
strengthened. Five to eight new subjects are planned. XL Capital
This is in response to the good results of the performance review that the
According to McCann, the campaign doubled brand awareness and increased reputation by 42 %. McCann Erickson and Universal McCann will continue the global
Further development of the "Fundamental Strength" campaign continues from Zurich
manage. The financial group is headquartered in Bermuda.
The global advertising campaign launched by the financial company XL Capital in 2003 is being continued with
new visuals and with an increased media budget
strengthened. Five to eight new subjects are planned. XL Capital
This is in response to the good results of the performance review that the
According to McCann, the campaign doubled brand awareness and increased reputation by 42 %. McCann Erickson and Universal McCann will continue the global
Further development of the "Fundamental Strength" campaign continues from Zurich
manage. The financial group is headquartered in Bermuda.
