Xavier Reynaud becomes new CEO of Mindshare
New leadership for Mindshare Switzerland: On August 1, Xavier Reynaud, 52, will take over as CEO of the Zurich-based Group M agency. He succeeds Cosima Giannachi, who has decided to leave the agency after 19 years.
Cosima Giannachi: "It was a great and intense time at Mindshare, with exciting projects and inspiring customer contacts. And now is the moment to tackle something new once again." With Xavier Reynaud, Christof Baron, Joint-CEO Mindshare EMEA, was able to gain an internationally experienced agency manager for the Swiss subsidiary, who is very familiar with the DACH region. The French native comes from IPG Mediabrands Vienna, which he led as CEO since July 2014. Prior to that, he was Managing Director of the Austrian agency for four years. Reynaud has held various positions at IPG Holding since 2000, moving between agency locations in Vienna as well as Zurich and Geneva.
