WVC: Campaign for Observer Nature realized
Since May 4, 2012, *Beobachter Natur* has been published with a new look and new design. The WVC agency created an advertising campaign for the occasion.
The new claim is intended to get to the heart of the innovations: Beobachter Natur is "the surprising environmental and knowledge magazine". WVC had the task of visually emphasizing this statement in a series of advertisements, as the agency writes in a press release. In addition, a younger and more female audience was to be addressed. The diversity of the new magazine is supported and communicated with three advertising subjects. Surprising motifs show unusual combinations from different subject areas and reflect the spirit of discovery and the new sensuality.
Responsible at Beobachter Natur: Thomas Knell (Head of Marketing), Barbara Novak (Product Manager). Responsible at WVC: Kurt Wettstein (overall responsibility, CD), Stefan Fleischlin (art direction, graphics), Kevin Wettstein (DTP).
