WVC Communications promotes Turmix relaunch
The long-established Swiss brand Turmix is launching a new fully automatic coffee maker this fall. WVC Communications is promoting the launch with the cross-media advertising campaign «Turmix Just Touch.».
The new product line is characterized by easy-to-understand coffee preparation. Just one touch is all it takes to get the coffee you want. That's why WVC chose the name "Just Touch" when coming up with the name. The idea is visualized by a beam of light that is intended to guide the eye to the relevant information. For the presentation of the product at the POS and at trade fairs, WVC is continuing the "Just Touch" concept, relying on multimedia means: visitors are given the opportunity to learn about the benefits of the new product by means of an iPad app, and a video supports sales at the POS. Since the product will not be launched until fall 2011, the key visual and trailer can only be shown now.
Responsible at DKB Household Switzerland: Laurent Voirol (Head of Communication), Roman Kaufmann (Senior Product Manager). Responsible at WVC: Kurt Wettstein (creative direction), Michael Jud (project management and consulting), Damian Thür and Kevin Wettstein (graphics). Photography: Pierre Matthey; Text: Walter Kern; iPad app development: Dreipol; film: Frame Eleven.
