Wunderman: Conquering the cost mountains with Microsoft
Microsoft commissioned Wunderman to create a direct mail campaign. The goal was to draw recipients' attention to the optimized data center solutions.
The direct mailing is intended to emphasize the cost benefits of Microsoft not only in terms of content, but also visually - with a cost mountain that recipients can reduce themselves. The target group will also find detailed information in the enclosed personalized brochure. Many of the 500 decision-makers in the IT sector who were contacted are currently seeking advice from a Microsoft specialist, the advertisers said in a press release on Tuesday.
Responsible at Microsoft Switzerland: Nicole Josi (Marketing Communication Manager), Marc Holitscher (Business Group Lead Server & Tools). Responsible at Wunderman: Roger Rüegger (CD), Daniel Schranz (AD), Patrick Erni, Julia Brandstätter (Text), Stéphanie Bertschi (Consulting).
