Wunderman launches Sonova's new hearing aid in Florida

With the new hearing aid, the manufacturer is targeting people with a mild hearing loss. The device does not require any software adaptation, which is intended to reduce inhibition thresholds when purchasing the first hearing aid. Wunderman provided strategic and communications support for the project from the outset. The close collaboration of the interdisciplinary project team resulted in a fully integrated dialog marketing campaign, including online ads and DRTV (direct response TV) spots. Based on the basic idea of "Avoid Misunderstandings," the target group learns how to deal with the problem of hearing loss in a relaxed and successful manner.

At the heart of the lead generation measures are the website Sevenhearing.com and numerous call center measures, the push is primarily through DRTV, mailings, online and print. Numerous POS measures round off the package. Wunderman Zurich acted as lead agency, while the network branch in Chicago took care of the local roll-out of the advertising materials created.

Responsible at Sonova: Alexander Zschokke (Group VP Channel Solutions), Renato Di Rubbo (Director Marketing Channel Solutions), Nicole Brandes (Marketing Manager). Responsible at Wunderman: Markus Gut (CCO), Roger Rüegger (ECD), Michael Gallmann (Art Director), Samuel Textor (Text/Concept), Lena Nasdal (Text), Florian Tillmann (Text), Sven Rufer (Text), Nora Angstmann (Graphics), Christoph Krummenacher (Graphics), Sandro Weber (HTML), Paolo Brocco (Programming), Rafael Tucev (Flash), Cem van der Schaar (FFF Producer), Daniel Ganahl (Illustration), Benedikt Bitzi (Strategy), Rahel Güttler (Senior Consultant), Hanna Barber (Junior Consultant).