Wunderman: Hypnotizing Christmas card
With the «Mesmerizing Christmas Card,» Wunderman has created a Christmas card for Microsoft that literally transports the recipient to another dimension.
The virtual map is a colorful kaleidoscope with a special product placement: Instead of the glass shards that we know from real kaleidoscopes from childhood, Microsoft devices such as the Surface Tablet, the Nokia Lumia and the HTC provide an ever-changing eye spectacle. Users can view the kaleidoscope on the computer and change the pattern with the mouse as well as on touch devices with a swipe of the finger. The result: colors, shapes and spaces without end. The "Mesmerizing Christmas Card" has been sent to Microsoft partners in 12 European countries since Advent 1.
Responsible at Microsoft: Christian Frei (Marketing Communication Lead Western Europe HQ). Responsible at Wunderman (Member of Y&R Group Switzerland): Thomas Engeli (ECD), Daniel Schranz (AD), Sebastian Eppler (graphics), Laureen Zanotti (text), Andreas Punter, Valeska Pfeil (consulting), Roberto Eichin, Manuel Meier (programming).
