Wunderman: Making the cow laugh
To mark the 90th anniversary of La Vache qui rit, Wunderman produced a viral ad featuring a laughing cow for Bel Suisse.
The commercial for the processed cheese shows: When the farmer has a mishap in the barn, the cow can't help herself and bursts out laughing. You just have to laugh along, says the agency.
Responsible at Bel Suisse: Barbara Frei (Head of Marketing), Sabrina Bernasconi (Brand Manager). Responsible at Wunderman (Y&R Group): Markus Gut (CCO), Patrick Bucher (concept/text), Cem Van der Schaar (FFF), Rahel Güttler (consulting). Markenfilm Schweiz AG (film production): Heinrich Reinacher (Managing Director), Uli Scheper (Executive Producer), Stefan Küenzler (Director), Kirschner Music (Sound).
