WOZ: Pay twice as much and get nothing in return
The advertising agency Spillmann Felser Leo Burnett has created an unusual subscription offer for the weekly newspaper.
The Zurich advertising agency Spillmann Felser
Leo Burnett (SFLB) has written an unusual article for the weekly newspaper (WOZ).
Subscription type created. You have to pay twice as much for the subscription
and receive nothing in return. This means that the "last independent
left-wing newspaper" and at the same time, by not
save valuable time. In addition, this way
also saves a lot of trouble, according to the SFLB advertisement, which
was published in the NZZ am Sonntag. Because if an article in the WOZ
would be too critical, too left-wing or too unbalanced, it would even be
do not see. Furthermore, this form of subscription also protects the forest. Besides
traditional WOZ subscription for 235 francs, SFLB now also offers the
so-called non-reader subscription at double the price. You can order
the forest-friendly subscription at .
Leo Burnett (SFLB) has written an unusual article for the weekly newspaper (WOZ).
Subscription type created. You have to pay twice as much for the subscription
and receive nothing in return. This means that the "last independent
left-wing newspaper" and at the same time, by not
save valuable time. In addition, this way
also saves a lot of trouble, according to the SFLB advertisement, which
was published in the NZZ am Sonntag. Because if an article in the WOZ
would be too critical, too left-wing or too unbalanced, it would even be
do not see. Furthermore, this form of subscription also protects the forest. Besides
traditional WOZ subscription for 235 francs, SFLB now also offers the
so-called non-reader subscription at double the price. You can order
the forest-friendly subscription at .
