Feel-good oasis in the middle of the city
Fitness: The Favo agency in Basel is flexing its muscles for John Valentine. The new advertising campaign highlights the central location of the facilities.
Fitness The Favo agency in Basel flexes its muscles for John Valentine.
Who doesn't know it - the John Valentine Fitness Club? Originally, the chain also had locations in Zurich, Bern and Spreitenbach. In the meantime, Switzerland's first and oldest fitness and wellness club has concentrated on its home market of Basel. Here, however, with great success. Today, many Basel residents swear by the personal atmosphere, the first-class equipment and the comprehensive wellness and fitness offer right in the heart of Basel.
To gain even more followers, John Valentine now swears by the Basel advertising agency Favo. Under the direction of CD Hinrik Wachsmuth, the agency has developed a rather surprising appearance with a new umbrella concept. This can be found on posters, advertisements, streetcar posters and radio spots. All subjects focus on one message: "Fitness in the middle of the city". Because only John Valentine offers strength training, sauna, wellness, massage, whirlpool and hydromassage right in the city center and all under one roof.
When entrepreneur Toni Mehmann planned the first fitness center under the John Valentine label in Spreitenbach in 1968, he was still dismissed as a crank. Later, the industry pioneer built over 100 fitness and wellness facilities worldwide with the aim of leading "the stressed information society to a health-conscious feel-good society". This trend also developed its muscles in Switzerland. In 1998, there were already 700 such fitness oases. But John Valentine was increasingly under pressure from new providers such as Kieser and Migros.
Today, the industry's growth is considered to be the largest in the tourism sector. In the past two years, the number of spas worldwide has doubled.
Andreas Panzeri
Who doesn't know it - the John Valentine Fitness Club? Originally, the chain also had locations in Zurich, Bern and Spreitenbach. In the meantime, Switzerland's first and oldest fitness and wellness club has concentrated on its home market of Basel. Here, however, with great success. Today, many Basel residents swear by the personal atmosphere, the first-class equipment and the comprehensive wellness and fitness offer right in the heart of Basel.
To gain even more followers, John Valentine now swears by the Basel advertising agency Favo. Under the direction of CD Hinrik Wachsmuth, the agency has developed a rather surprising appearance with a new umbrella concept. This can be found on posters, advertisements, streetcar posters and radio spots. All subjects focus on one message: "Fitness in the middle of the city". Because only John Valentine offers strength training, sauna, wellness, massage, whirlpool and hydromassage right in the city center and all under one roof.
When entrepreneur Toni Mehmann planned the first fitness center under the John Valentine label in Spreitenbach in 1968, he was still dismissed as a crank. Later, the industry pioneer built over 100 fitness and wellness facilities worldwide with the aim of leading "the stressed information society to a health-conscious feel-good society". This trend also developed its muscles in Switzerland. In 1998, there were already 700 such fitness oases. But John Valentine was increasingly under pressure from new providers such as Kieser and Migros.
Today, the industry's growth is considered to be the largest in the tourism sector. In the past two years, the number of spas worldwide has doubled.
Andreas Panzeri
