Where shoppers go to vote

Wyler Werbung amazes with political parody campaign for Shoppi&TivoliWith a poster campaign developed by Ruedi Wyler, Switzerland's second-largest shopping center is advertising its sell-out. The Zurich agency brazenly and unprecedentedly used the style of Swiss election posters. Both the creator and the client are sure to attract attention, as they are running this "election campaign" alone a year before the National Council and Council of States elections. Anyone who thinks that the ex-Glatt advertiser is following in Abächerli's footsteps is mistaken. Wyler: "We just wanted to find a funny approach to the subject of selling out." Page 11