World Cup special: How the Argentinians celebrate football
The upcoming World Cup is not just a sporting event, but also a marketing event. In the coming weeks, to get you in the mood for the spectacle, we’ll be featuring various soccer films and ads in our «World Cup Special»: this time, a TV commercial from Young & Rubicam Buenos Aires…
The agency has created a commercial for the Argentine sports channel Tyc that shows how Argentinians celebrate their football heroes and sport. The 2-minute film is about culture and customs. The Argentinians are surprised by the various customs of the Europeans. The Europeans, in turn, wonder why Argentinians rain shreds of paper on their footballers - even when they lose...
Further contributions:
World Cup special: The Dutch version of the South African World Cup fan article
World Cup special: Global Nike campaign launched
