Wirz: Tender vows of love to the home
As part of the spring campaign "Your home will love you," Ikea is running radio spots to communicate weekly special offers. Each spot is a declaration of love for the home.
In tender, sometimes somewhat awkward poems, the speakers praise their living room, their garden, or quite simply their TV, as the agency writes in a statement. It is clear that only the best comes into question for the loved ones: furnishings from Ikea.
> Spot 1
> Spot 2
> Spot 3
> Spot 4
> Spot 5
> Spot 6
Responsible at Ikea: Katrin Polzer (External Communication Manager), Annelies
Bueher (Marketing Specialist Advertising Campaigns). Responsible at Wirz: Thomas Kurzmeyer (CD), Rob Hartmann (AD), Bianca Kury, Roby Dona (text), Yves Rückert, Stefan Schmid (consulting), Nicole Suter, Fabienne Huwyler (art buying). Recording studio: Jingle Jungle.
