Wirz advertising for the Salvation Army: Poverty can also affect Santa Claus

The Salvation Army has decided to partner with Wirz Advertising for its fundraising efforts. Among other things, an ad featuring an impoverished St. Nicholas calls for donations.

Further subjects from the Zurich advertisers and a commercial will be presented in the Werbewoche print edition of December 17, 2009.

Responsible at the Salvation Army: Martin Künzi (overall responsibility), Christoph Bitter (advertising manager). Responsible at Wirz Advertising: Matthias Freuler, Thomas Kurzmeyer (CD), Chantal Heimo (AD), Rahel Boesinger (graphics), Christoph Schwarz (consulting), Nicole Suter (art buying), Alberto Venzago (photography).

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