Wirz connects the whole of Switzerland for Feldschlösschen
In the new TV commercial «Volkshelden» for Feldschlösschen, Wirz features 30 different Swiss folk costume groups. Among them are groups such as the Tschäggete from Valais, the Schwarze Engel from Flums, the Nüssler from Brunnen, the Tüüfel from Einsiedeln, and the Klausgang from Kaltbrunn.
More well-known groups are also included, such as the Waggis from Basel or the Appenzeller Trachtenfrauen. The representatives of Swiss customs are to prove in the film: As different as we Swiss are, Feldschlösschen unites us. According to Sabine Strehle, Brand Portfolio Director Feldschlösschen & Regional Brands, this is one of the most elaborate TV commercials in the history of Feldschlösschen.
The commercial is currently running everywhere you can see Swiss advertising.
Responsible at Feldschlösschen Beverages: Massimo Di Dia (VP Brand Marketing and Channel Management), Sabine Strehle (Brand Portfolio Director), Jérôme Rueff (Senior Brand Manager), Simone Schmutz (Junior Brand Manager). Responsible at Wirz: Philipp Skrabal (Executive Creative Director), Barbara Hartmann (Art Director), Tom Zürcher (Senior Copywriter), Petra Dreyfus (Client Service Director), Isabelle Jubin (Senior Consultant). Production: Condor, Michael Gloor. Directed by: Patrick Senn.
