Wirz and Ikea demand: "Curtain out!"
Under the slogan «Give us a sign!», IKEA called on all Swiss people to hang their shower curtains out the window. Over 300 people responded to the call, took a photo of their shower curtain, and uploaded it to a microsite set up specifically for this purpose.
Among all participants Ikea raffled five complete bathroom makeover.
The before/after pictures of the winning bathrooms can be viewed on Ikea's website until the end of January.
Responsible at Ikea Switzerland: Mikael Pilblad (Marketing Manager Switzerland), Ebba Barchan (Project Leader Campaign). Responsible at Wirz: Caspar Heuss, Michael Schmidt (CD), Wolfgang Bark (text), Luca Schneider (AD), Basil Abplanalp, Nadia Gantenbein, Valentin Mattes (graphics), Petra Dreyfus, Yves Rückert, Stefan Schmid, Nadia Amarú (consulting), Vincenzo Tremonte, Kristel Gschwend (digital consulting).
