Wirz enters analytical CRM

The declared aim is to expand the company's own range of services in the areas of "analytical CRM and customer value management" and to strengthen the Group's profile as a communications service provider that thinks and works holistically.

When asked about the reasons for this, CEO Geri Aebi says that even before the relevant studies were conducted, the company had already recognized where the greatest new demands on communications agencies lie today. "Big Data may be a buzzword, but Smart Data is certainly not - rather, it is the vital prerequisite for offering communications solutions that move the market and marketing forward in the future," he explains. According to Aebi, the only question for Wirz was whether to found the company itself or enter into a strategic alliance. "We decided in favor of the foundation. This may be related to the Wirz philosophy of entrepreneurial independence, but it is mainly because in Datalogue we found the perfect partner for what we envisioned in the area of customer value management."

Jörg Bewersdorff, Head of Creation at Wirz Wietlisbach Dialog, has known the Hamburg-based company's key players for years and appreciates their independent data management and analytics solutions. "Above all, however, I am also convinced by the way in which Datalogue prepares all the information relevant to daily agency work in such a way that not only computer scientists can do something with it," says Bewersdorff, "Because that is often enough the weak point: analysts and agency representatives do not speak the same language and it is up to the clients, i.e. the customers, to take on an intermediary role. But that's not how we see ourselves as a communications service provider. We want to simplify work and make it more efficient, not generate additional effort."

Andreas Hannemann, Managing Partner at Datalogue, supports him on the last point: "We actually have good access everywhere because we can guarantee all companies that we bring them more than we cost. But what really sets us apart is the combination of analytical skills and communication skills. It simply benefits everyone more when we not only collect, evaluate and enrich data, but when we also derive the concrete recommendations and calls to action from it."

The newly founded company can already welcome its first major customer. Who this is, however, cannot be revealed at the present time.