Wirz: Picnic blanket bag developed for Tibitis
Wirz is promoting Tibits with a picnic blanket-style bag. This unconventional advertisement is intended to draw attention to the vegetarian restaurant's takeout service.
The new bag can be transformed into a picnic blanket in just a few steps, the agency writes in a press release. To do this, you untie the knots of the cord handles and unfold the bag. Then you can sit down comfortably anywhere. After the picnic, the blanket becomes a bag again in no time.
The bag was on display for the first time at the reopening of the Tibits restaurant in Winterthur. 2,000 picnic blanket bags were handed out, the statement continued. Production of a further 13,000 is already underway for restaurants in Bern, Basel, Zurich and London. In the meantime, the picnic blanket bag is also legally protected.
Responsible at Tibits: Anna M. Di Maio (advertising management), Reto Frei, Daniel Frei (overall responsibility). Responsible at Wirz Advertising: Philipp Skrabal (CD), Barbara Hartmann (Art Direction), Andi Portmann (Text), Giovanni Bucca, Marcel Bertschi (Production), Urs Hirschi, Patricia Holend (Consulting).
