Wirz: Furniture surprises customers
Thanks to its cooperative structure, Mobiliar shares its success with its customers. This year, approximately 140 million Swiss francs will be returned to all Mobicar and Mobipro policyholders. Wirz has produced the campaign for this initiative for the fifth time.
As in previous years, the special service is symbolized by a package. In 2014, four TV commercials as well as posters and advertisements focus on the moment when Mobiliar customers are surprised with their package.
//www.youtube.com/watch?v=i8f9pnIYY3U
//www.youtube.com/watch?v=3EPwPYoUGaQ
Accompanying the campaign, an unusual promotion proves how unusual it is to get money just like that: For this, actors in Zurich and Geneva randomly offered 100-franc bills to passersby on the street. Their reactions were filmed on hidden camera. Wirz CD Thomas Kurzmeyer comments: "Fortunately, we had correctly assessed our compatriots and practically no one wanted the money. Our message "Only mobile customers are used to getting money just like that" was thus impressively confirmed by real life."
With the filmed reactions also still an on-line competition "the 100 franc test" was realized. At Mobi.ch/quiz can be guessed who will accept the money and who will not.
//www.youtube.com/watch?v=89POAZ18IuI
Responsible at Die Mobiliar: Christoph Ott (Head of Advertising & CI/CD), Sarah Pittet (Project Manager Advertising), Dominique Perrinjaquet (eServices). Responsible at Wirz:
Livio Dainese, Fernando Perez (ECD), Thomas Kurzmeyer (CD), Raul Serrat (AD), Paul Labun (Graphics), Marietta Mügge, Patrick Bucher (Text), Urs Hirschi (Client Service Director), Marion Schwager, Pascal Fussen, Lorena Ladner, Alessandro Tschabold, Vincenzo Tremonte (Consulting), Fabienne Huwyler (Art Buying), Michael Kohli, Mario Müller (Production). Director (TV): Ernst Wirz
Film production (TV): WirzFraefelPaal; Stefan Fraefel, Gabi Benz. Film Production (Online): Frame Engine; Felix Tanner. Photography: Serge Höltschi. Media agency: PHD Switzerland; Ginette Manz (Out of Home & BTL Buyer), Anna Pérez (TV Buying Manager), Andreas Adolf (Manager Ad Operations), Hans Herrman Hahn (Digital Manager), Peter Hüssy (Account Director).
