"Wirz Media Realization" as a new unit
In recent months, Wirz has expanded its production expertise and capacity . Under the leadership of Daniel Ehrensperger, formerly CEO of the media services provider WPS, a unit called «Wirz Medienrealisation» was created.
On the one hand, the unit, which now employs over 20 people, provides classic prepress services such as image processing, image finishing, final artwork, data preparation and proofreading. On the other hand, Wirz Medienrealization also employs specialists for production consulting and processing as well as for the purchase of external services.
Wirz Medienrealization has been producing all of Migros' advertising in-house for some time now. This mandate includes, for example, the realization of the price flyer, which is produced weekly in over 90 formats, offer and language variants. For others, the unit is also responsible for the development and implementation of publishing solutions based on a complete media asset management system.
