Wirz is the new lead agency for Ikea Switzerland
IKEA Switzerland coordinates its marketing activities and was therefore looking for a new lead agency to develop an integrated brand and sales strategy. In a multi-stage pitch for the Swedish furniture retailer’s account, the Zurich-based agency Wirz came out on top.
The new communication platform is currently being worked on at full speed at Uetlibergstrasse and is expected to be launched towards the end of summer 2011, according to Ikea Marketing Manager Jan Maurer. Wirz Group CEO Geri Aebi is delighted to have another strong brand on the client list. Ikea is known for creative and high-impact campaigns that both profile the brand and drive sales. This "building the brand while making the sales" is precisely the type of advertising that best corresponds to the current Wirz philosophy.
(Image: Keystone)
