Wirz: Guido Wietlisbach new CEO of Assai Dialog + Digital
There is a change taking place at the Wirz Group’s dialogue agency: Michel Juhasz, co-founder and long-time head of Assai Dialog + Digital as well as co-owner of the Wirz Group, will hand over his CEO position to Guido Wietlisbach effective August 1, 2010. However, he will remain on the board of directors and will now also represent the interests of the Wirz Group management on the group’s board of directors, namely that of Wirz Partner Holding.
As the new Assai CEO, Guido Wietlisbach will also become a member of Wirz Group Management and a partner of the Wirz Group. Wietlisbach founded his own agency in 1994, which he ran from 2000 under the Ogilvy One brand. In 2008, he sold his majority shareholding to the international Ogilvy network and contributed his expertise to a start-up company in the automotive marketing internet sector. Guido Wietlisbach has been a jury member at various competitions such as Cannes Direct Lions, Swiss Effie, German and Austrian Dialog Marketing Awards and has chaired the jury of the Swiss Dialog Marketing Award since 2008.
Under his leadership, Assai will increasingly distinguish itself as a modern dialog agency. "For me, dialog marketing is an attitude and not a channel-specific technique," Guido Wietlisbach is quoted as saying in a press release. Assai offers the starting point for abandoning the conventional way of thinking and realizing a new agency offering that no longer differentiates between channels, between old and new, online and offline, but is oriented solely towards the solution for achieving better marketing and communication effects.
Under his leadership, Assai will increasingly distinguish itself as a modern dialog agency. "For me, dialog marketing is an attitude and not a channel-specific technique," Guido Wietlisbach is quoted as saying in a press release. Assai offers the starting point for abandoning the conventional way of thinking and realizing a new agency offering that no longer differentiates between channels, between old and new, online and offline, but is oriented solely towards the solution for achieving better marketing and communication effects.
