Wirz Group develops positioning and brand identity of Limmex

In addition to strategic and conceptual consulting, the assignment included the development of the entire brand design, including imagery and packaging design, claim development, website conception, the development of an advertising campaign and accompanying product information, as well as editorial support. In addition, the Limmex team was advised on communication with the media and key stakeholders in preparation for the launch. An impression of the new Swiss brand Limmex can be found at Limmex.com.

Limmex is a young Swiss company that has developed an emergency watch that allows people to call for help in emergency situations simply by pressing a button. The Limmex watch combines Swiss watchmaking craftsmanship with an intelligent emergency call system and was presented to the public for the first time last week at a press conference in Zurich. Investors such as Zürcher Kantonalbank and Andy Rihs are behind Limmex.