Wirz for Pneu Egger: The bragging continues on the radio
Wirz Werbung has developed two radio commercials for Pneu Egger. These are intended to raise awareness that the Swiss tire retailer offers not only tires but also additional services such as safety checks and car accessories.
The commercials tie in with the existing Pneu-Egger communication - high entertainment value and quirky humor. These accessories are also present in the over-the-top male bragging spots "Klassentreffen" and "Stammtisch".
> To the spot 1
> To the spot 2
Responsible at Pneu Egger: Simon Müller (advertising manager), Gregor Hartmann (overall responsibility). Responsible at Wirz: Tom Zürcher, Thomas Kurzmeyer (text), Hanspeter Schweizer (CD), Nicole Suter, Sasa Löpfe (art buying), Yves Rückert (consulting). Responsible at Selmi Tonstudio: Renzo Selmi, Chris Grunder.
