Wirz for Migros: Second round in the Battle of Tastes
The Battle of Tastes turns into a battle of bands. In the second Battle of Tastes, fans can vote for two new Aproz O2 flavors. Aproz Raspberry-Lime, represented by the girl group Pink Berry, faces off against Aproz Pineapple-Lime, presented by the DJ duo Fruchtkreis 3000.
In the shrill mashup video, the two Aproz bands fight each other in a famously exaggerated manner. Thanks to the energizing Aproz O2, Pink Berry dance all day and get annoyed by the parties of Fruchtkreis 3000, who party the night away with the wake-up drink.
The Battle of Tastes project launches as a promotion as part of the recently launched "From us. From here." campaign, which aims to bring Migros' own brands closer to customers. In each case, two new varieties of a Migros own brand will compete against each other, represented by two bands. The second of several planned battles kicked off with Aproz O2 this weekend and already racked up more than 1'000 views shortly after its launch, Wirz wrote in a statement Wednesday.
Responsible at Migros: Roman Reichelt (Head of Umbrella Brand), Philipp Kuonen (Project Manager Umbrella Brand/CI/CD), Christian Steinacker (Senior Project Manager Digital Marketing Strategy), Mathias Christen (Junior Project Manager Digital Marketing Strategy), Hansueli Siber (Head of Marketing), Marc Engelhard (Head of Marketing Communications). Responsible at Wirz: Hanspeter Schweizer (Creative Director), Gordon Nemitz (Strategy), Franziska Pennington (Text), Valentin Cheli (Art Direction), Valentin Mattes, Katrin von Niederhäusern (Graphic Design), Vincenzo Tremonte, Michael Ottinger, Christine Zeller (Consulting); Sebahat Derdiyok (Agency Producer); Hitmill (Music); Simon Ritzler (Direction); Philipp Petersson, Clemens Petersson (who's mcqueen picture); Digital: YMC (web development); Crunchy Communications (social media).
