Wirz: A different take on "Trivial Pursuit" for Migros and WWF
With "Quizmania," the WWF and Migros are conducting their third joint collection campaign. This is a special version of the cult game "Trivial Pursuit". All the questions revolve around the core issues of the environmental organization.
To mark the 50th anniversary of the WWF, Migros has developed a special edition of Trivial Pursuit together with the environmental organization. Wirz was responsible for the design of the game as well as all communication measures around the "Quizmania".
From May 10 to June 20, 2011, Migros customers will receive a pack of five quiz cards with every purchase of 20 Swiss francs, each containing six questions and answers on the topics of "Forest and Meadow," "Mountain," "Climate," "Sea," "Nutrition" and "Man." In total, the game consists of 200 cards. Of these, 100 are aimed at children in their level of difficulty, and 100 at adults. The compact game with game board, game pieces, dice and a starter set of 20 quiz cards is on sale in Migros stores for 9.80 Swiss francs. For every game sold, one franc goes to the WWF climate fund. At Quizmania.ch Quizmania" can also be played online and on the go with the Quizmania app.
A viral spot also draws attention to the campaign:
Who's Mcqueen Picture: Viral spot developed for Migros.
Responsible at the Federation of Migros Cooperatives (MGB): Oskar Sager (Head of Marketing Department), Marc Engelhard (Head of Marketing Communications), Markus Wanner (Head of Market Development SM/VM), Conradin Schaad (Head of Theme Promotions), Sabrina Bürgin (Project Manager Theme Promotions), Dirk Worring (Project Manager Social Media & Mobile Marketing), Philipp Marquard (Head of Media). Responsible at Wirz: Bianca Kury (text); Barbara Hartmann (art direction); Bianca Kury (text); Hanspeter SchweizerPhilipp Skrabal, Hanspeter Schweizer (creative direction); Nicole Suter, Fabienne Huwyler (art buying); Urs Hirschi, Jacqueline Lima, Merja Rinderli, Liliana Belchior (Consulting); Gordon Nemitz (Strategic Planning); Debora Botella, Michael Zwicker, Kathrin Aschmann, Hans Burkhart (Image Editing, DTP); Giovanni Bucca (Production); Illustration: Barbara Hartmann; Viktoriamarie Schiffler, Bianca Schaalburg; Online: station.ch Media: Christiane Jestädt, Annette Dielmann, Andreas Schenker (media planning, OMD).
