Wirz Corporate designs SAM's brand identity

The agency Wirz Corporate has comprehensively revised the website of the financial specialist SAM Group. The company was founded in 1995 as an independent asset management company for sustainability investments. As sustainability is an important topic in the financial market today, the SAM Group needed a distinctive brand in the face of intensified competition. Wirz Corporate developed a new claim, reworked the brand design and redesigned and implemented various other elements such as brochures, presentations and the website. At the same time, the Wirz subsidiary was commissioned to provide support and advice in the area of public relations. The new brand identity is characterized by the imagery: according to the press release, the usual subjects relating to sustainability have been deliberately avoided. Instead, technical-looking images of sustainable innovations are used.