Wirz: Bolliger meets Loosli at Migros Restaurant
Wirz has designed a new special ad for Migros as part of its current campaign: It features the real Migros CEO alongside the fake Coop CEO.
In the campaign for Migros restaurants, two well-known names always meet, but they are not the same as the familiar faces. These "name-alikes" are the protagonists of the advertising campaign, which also recently won an Effie shortlist, regardless of whether their names were Michelle Hunziker, Ueli Maurer, Alex Frei, Simon Ammann or Christian Gross.
A special motif can now be seen on the posters designed by Wirz Werbung: The Migros boss Herbert Bolliger on the poster and in the advertisements is "the real one". The Coop boss Hansueli Loosli, whom Bolliger meets in the Migros restaurant, is a florist and, in true Coop fashion, a namesake of the Coop boss. Wirz writes that the tongue-in-cheek subject not only caused a stir and a smile within Migros, but also at the Coop headquarters in Basel.
A special motif can now be seen on the posters designed by Wirz Werbung: The Migros boss Herbert Bolliger on the poster and in the advertisements is "the real one". The Coop boss Hansueli Loosli, whom Bolliger meets in the Migros restaurant, is a florist and, in true Coop fashion, a namesake of the Coop boss. Wirz writes that the tongue-in-cheek subject not only caused a stir and a smile within Migros, but also at the Coop headquarters in Basel.
Responsible at Migros Restaurant: Eve Baumann (Marketing Communications/PR), Jasmin Kamal (Media). Responsible at Wirz Advertising: Urs Fürer (Art Director), Christian Imfeld (Graphics), Matthias Freuler (CD), Yves Rückert, Florence Hosang (Consulting), Lilo Killer (Art Buying), Debora Botella, Doris Caspar, Rino Frei (Image Editing), Andrea Mahler (Production). Photo: Alberto Venzago (photographer), Andrea Sponring (styling, organization). Media: Mia Pütz (OMD).
