Wirz accompanies Swiss market entry of international hotel chain CitizenM
The Wirz agency is supporting the international hotel chain CitizenM with PR and media relations in connection with its openings in Zurich and Geneva.
The Dutch hotel chain with 18 hotels in metropolises such as New York, London, Paris, Shanghai or Kuala Lumpur has shaken up the international hotel industry in the last ten years and has become a popular alternative for business travelers from all over the world.
The company relies on the services of Wirz Storyline to accompany its entry into the Swiss market and to develop activation ideas. The agency's content department acts as the official Swiss media office and is responsible for all PR matters.
The opening of the hotel at Talacker 42 in Zurich at the beginning of August received media attention. A total of 36 media reports were realized in the run-up to, during and after the hotel opening. In the coming year, various activation measures are planned in Zurich and on the occasion of the hotel opening in Geneva, in addition to continuing the media work.
