Wirz: August celebration with wrestling kings
Wirz is gearing up for August 1 on behalf of Migros. Just as they did during the barbecue season campaign, the Swiss wrestlers Kilian Wenger and Jörg Abderhalden are playing a central role in the lead-up to the National Day.
Wrestling and Switzerland are as inextricably linked as Switzerland is to Migros, says the commercial. At the sight of the 720 burning candles, the two protagonists feel quite solemn, were it not for the nasty little trick that Kilian Wenger has to use at the end in order not to lose the bet against Jörg Abderhalden.
The TV spot will be used nationwide from mid-July, and the key visual featuring the two popular wrestlers will also characterize the print campaign as well as various measures at the POS.
Responsible at Migros: Oskar Sager (Head of Marketing Department), Marc Engelhard (Head of Marketing Communication), Markus Wanner (Head of Market Development SM/VM), Andreas Bühler (Head of Umbrella Brand), Conradin Schaad (Head of Theme Promotions), Sven Guggenheim (Senior Project Manager Umbrella Brand), Philipp Kuonen (Junior Project Manager Umbrella Brand), Markus Amann (Senior Project Manager Theme Promotions), Corin Camenisch (Junior Project Manager Theme Promotions), Nadine Geiger (Project Manager Media). Responsible at Wirz: Tom Zürcher (text); Chantal Heimo (art direction), Sarina Seifert (graphics); Nicole Suter, Fabienne Huwyler (art buying); Hanspeter Schweizer (creative direction). Urs Hirschi, René Kaiser, Gordon Suhling (Consulting). Ruedi Boller, Rino Frei, Debora Botella, Raphael Meier, Marino Walser, Carmela Guettouche (image editing, DTP); Giovanni Bucca (production). Film: Pumpkin Film Zurich; Caroline Büchel, Claudia Brand (production); Frieder Wittich (direction); Christian Rein (camera); Hastings Zurich (music and sound). Photography: Jonathan Heyer. Media: Delia Bär (media planning, OMD). Online: Assai.
