Winning Horse
Environment «Never change a winning horse.» Wyler Advertising took this saying literally and used the same poster design again this year for Car-Free Sunday in Zurich.
Environment For one day, the city of Zurich remains car-free. Wyler Advertising examines the effect of this. "Never change a winning horse." This
Wyler Advertising has taken the proverb literally and this year
once the same poster motif for the car-free Sunday in Zurich
used. The Ferrari horse, which is taking a break for once, is
last year at the "Zürich multimobil" service department in
hundreds of e-mails and ordered as a poster, as Lorenz
Steinmann from the city of Zurich reveals. "So with the renewed
use guarantees a grateful recognition value," says a delighted
Ruedi Wyler.
Wyler Advertising has taken the proverb literally and this year
once the same poster motif for the car-free Sunday in Zurich
used. The Ferrari horse, which is taking a break for once, is
last year at the "Zürich multimobil" service department in
hundreds of e-mails and ordered as a poster, as Lorenz
Steinmann from the city of Zurich reveals. "So with the renewed
use guarantees a grateful recognition value," says a delighted
Ruedi Wyler.
Twelve cylinders in the chest
Nevertheless, Wyler Werbung only wants the cars and not the time
leave standing. So, in addition to the poster horse, two new
Ads created. An "X-ray image" shows a person who is a heart
and lungs has a V-12 engine in its chest. On a
The headline on the adhesive label reads: "Rely on us for
on your own strength for once: on Sunday, 25.9.
car-free." The subject will also be presented with a "real" X-ray image for a
Press release used.
A second motif shows the WWF panda bear, but from behind.
Headline: "Action against resignation in environmental protection ..." In view of
the global climate catastrophes a message with hopefully great
Effect.
Andreas Panzeri
