Welcome to the club

Sports campaign "You just have to be pretty, intelligent and sporty" is one of the headlines used by the Club Nautique Français à Zurich to recruit new members. "That's all you need to learn to row" is the resolution in the small text of the mysterious poster. The series of confusing headlines was conceived and written by André Engert Morales at Adzürich. The AD was Sergio Cajado. Posters, small posters and wild posters in bars, cafés and schools serve as advertising media. It is purely coincidental that one of these texts, "Rowing not only gives you muscles, but also a hangover" (namely during après-sports), which hangs in Zurich streetcars, can also be found similarly on a poster for David Gym. There, however, it is meant to be ambiguous: "More hangover than muscle? "The only thing that helps against the lack of a pay rise is rowing.