Vienna fights the economic crisis with an advertising offensive
Vienna Tourism wants to attract more holidaymakers to the capital with a global campaign. According to Horizont.net, the budget will amount to a total of 17 million euros.
Vienna Tourism wants to attract more vacationers to the capital with a global campaign. As reported by Horizont.net, the Viennese are advertising for the first time with an international TV spot, flanked by outdoor advertising, print motifs and online measures. The budget is said to total 17 million euros.
Under the slogan "Swing into Spring. Vienna waits for you", 150 double-decker buses in London are now carrying the advertising posters created by Young & Rubicam Vienna. According to Horizont.net, similar campaigns will soon be launched in Berlin, Milan, Rome and Paris. Advertisements will be placed in high-circulation titles such as Frankfurter Allgemeine Zeitung, Neue Zürcher Zeitung, La Stampa, Le Monde and The Sunday Times. The online campaign will take place in specific countries on travel portals such as Lastminute and Expedia. The 25-second TV spot produced by Rosebud Vienna will be broadcast on CNN in Europe, the Middle East and Africa. Mediaedge CIA will run it for two months from March 23.
Under the slogan "Swing into Spring. Vienna waits for you", 150 double-decker buses in London are now carrying the advertising posters created by Young & Rubicam Vienna. According to Horizont.net, similar campaigns will soon be launched in Berlin, Milan, Rome and Paris. Advertisements will be placed in high-circulation titles such as Frankfurter Allgemeine Zeitung, Neue Zürcher Zeitung, La Stampa, Le Monde and The Sunday Times. The online campaign will take place in specific countries on travel portals such as Lastminute and Expedia. The 25-second TV spot produced by Rosebud Vienna will be broadcast on CNN in Europe, the Middle East and Africa. Mediaedge CIA will run it for two months from March 23.
