How much Swissness is there in your company?

SWISSNESS Swiss Brand Experts made the Swissness Tester available just in time for the anniversary of the discontinuation of the minimum exchange rate.

A test reveals how much Swissness there is in a company.The Swissnes Tester is a web-based tool that provides Swiss companies, locations and institutions with an individual assessment and impulses for a targeted approach to the Swiss origin and brand.Swissness is a sought-after commodity. At the same time, Swiss companies - not only due to the exchange rate situation - are relocating activities and know-how abroad on a large scale.this area of tension is a dynamic reality that affects every Swiss company and demands answers from it.against this background, the Swissness Tester was developed on the basis of 1,400 personal interviews from customer projects relating to the origin of Switzerland. These projects and the observation of economic activity show us on a daily basis how demanding and at the same time how many opportunities a credible approach to the Swiss brand is for companies today - and how superficially this often happens under pressure.The Swissness Tester therefore provides participants with the basics and initial individual answers on the current topics of quality level, proportion of value added in Switzerland/abroad, communicative approach to the origin of Switzerland.go to the Swissness Tester here.