Wessinger and Peng and Rainer Brenner design poster magazine for Lily's
For "Lily's," meat dishes are no longer the top priority. The Wessinger and Peng agency worked with Rainer Brenner to create a poster magazine that communicates the restaurant's plants-first strategy to the outside world.
Less meat, fewer animal products - many people set themselves this dietary goal. But the transition from meat eater to vegan rarely succeeds without resentment.
This is also the case with "Lily's". With Asian specialties, the three restaurants with delivery service have made a name for themselves in Zurich and Basel over the past 23 years. The restaurant business has long relied on sustainable, fairly produced products. The step into a "meatless" future is the logical consequence and has been pursued for several years - with new menus and various meat substitutes.
"At the moment, we are actually in the middle of this transition, which we would like to go through together with our guests and employees. There are still a lot of meat dishes on our menu, but they are no longer top of the list," explain managing directors Crista Isenegger and Alexander Perren. "It seemed like a good time for us to communicate these efforts to the outside world - without pointing fingers, but in an entertaining and appealing way."
The result is "Lily's Postermag," an oversized magazine consisting of eight works by artists who playfully deal with the topic. Well-known artists, photographers, designers and authors from the surrounding area tried to implement the path to plant-based nutrition as surprisingly, tastefully and authentically as possible with their respective works of art.
"This is exactly the goal we pursue with our vegetarian and vegan dishes: They should quite simply generate a huge 'wow' in our guests," says Isenegger.
Responsible at Lily's: Crista Isenegger, Alexander Perren, Kai Schünemann. Concept: Rainer Brenner, Wessinger and Peng. Text: Rainer Brenner. Design: Wessinger and Peng.
