Wessinger and Peng with a new look
With its new website, designed in the style of a fashion store, the Zurich- and Stuttgart-based agency Wessinger und Peng is taking a stylish jab at the agency industry—and at itself.
A summery lookbook and grim-faced male models: anyone visiting the new website of the agency for conception, editing and design will think they're in the wrong movie. 'We modeled our website redesign on fashion labels' webstores for two reasons,' explains project manager and co-owner Yuan Peng. "On the one hand, these store sites have an extremely user-friendly structure. On the other, we find that this exaggerated form of product display is quite a fitting reference to our sales-oriented agency industry."
At Wessingerandpeng.com various current projects of the five-member agency based in Zurich and Stuttgart can be seen. In keeping with the fashionable annual cycle, upcoming projects are added seasonally and each is staged by a "WP model". For the "lookbook" of the season, Wessinger und Peng collaborates with photographers from their network.
