Advertising in Southeast Asia - A charming smile and simple logic
Thai culture is known for its friendly smiles, making the charming "Thai Smile" the perfect slogan for Thai Airways' posters.

Oversized billboard on the main road to Koh Samui Airport in Thailand.
Why not use one of the country's slogans as an advertising slogan?

Poster in a permanently overcrowded underground station in London.
Or the perennial favorite football as the main subject for beer advertising.

Beer advertisement, illuminated at night, in the town of Pakse in southern Laos, near the Thai border.
Or, last but not least, to convince the good-natured tourist staying in paradise with simple logic.

Handwritten self-advertisement of a bungalow owner in Don Det, southern Laos.
