Advertising for rice office in US theater
At the Orpheum Theatre in New York, the audience was informed before the start of the percussion performance *Stomp* that they were about to see a live commercial.
Advertising has now also found its way into the theater. At New York's Orpheum Theatre, the audience was told before the start of the percussion performance Stomp that advertising would now be shown. This was reported by Pressetext.ch with reference to the New York Times. After the live advertisement was announced on the New York stage, cell phones rang in the audience. An actress is then on the phone to her daughter, who appears to be in London at the time. This advertisement is also said to have been played in Hamburg. It was commissioned by the travel agency Visit London. Its head of communications, Ken Kelling, told the press release: "Theatergoers are a captive audience - they can't switch or walk out." The travel agency has no plans to continue the advertising campaign in theaters. According to Richard Frankel, one of the Stomp producers, Visit London paid nothing for this "live spot".
