Advertising for 25 years ad-free zone

 
Anniversary Zurich's Radio Lora has been broadcasting for 25 years. 25 agencies congratulate it on its birthday with 25 posters. 
Radio Lora, which emerged from the Zurich Opera House riot in 1981, is 25 years old this year. To mark its birthday, Switzerland's oldest private radio station has come up with a series of projects to make itself known beyond the left-wing alternative circle in the Zurich area. This resulted in a somewhat curious collaboration between the commercial-free radio station and 25 advertising agencies. During this congratulatory tour, all the agencies invited were allowed to design an F-12 poster to their own taste.  
 
Take a look at
the 25 posters.  
 
"The result is overwhelming in every respect," says Radio Lora happily after reviewing the work. One almost blushes at the commitment shown to the small radio station: Countless agencies, photographers, illustrators, picture editors, lithographers and printers have worked for God's wages.
So it all turned out well, and the work of freelance copywriter Anne-Catherine Eigner has paid off. The project began for her on January 18. Since then, many bites and bytes have flowed through the Internet. But now the posters can be seen all over Zurich.
The aim of the campaign is to generate fresh interest in Radio Lora, draw attention to its focus and services, strengthen its presence in the city and attract as much attention as possible. And, of course, to attract new members and donors to the Radio Lora association.
As has just become known, Lora is one of the first radios to have its license renewed by the Uvek.
Even 25 years after its first broadcast, Lora sees itself as a genuine alternative in the media landscape. Radio Lora is the result of a great deal of commitment from everyone involved. After the spontaneous, uncoordinated beginnings, radio operations are now much more structured. The paid positions are distributed among seven employees with different workloads, who together form the operating group. Radio Lora has been an experiment for 25 years, run by around 300 committed people in 20 different languages. The broadcasts are made by "people who have something to say that perhaps cannot be said anywhere else in this form". For the many non-German-speaking people in the greater Zurich area, Radio Lora not only offers a radio home, but also the opportunity to integrate into their host country by working in a radio station. This is why many of Radio Lora's projects (intercultural regulars' table, Babelingo Radio Festival of Multilingualism) are supported by well-known organizations.
After all, Radio Lora is also a springboard - many of those involved later find their way to paid jobs in radio, TV or newspapers.
Andreas Panzeri, Michael Koller