Werbewoche survey on social monitoring and social analytics
To find out how social media monitoring and social media analytics are used in Switzerland, we are conducting an online survey. We'd love to hear your thoughts.
For a long time, the question of the return on investment (ROI) of a social media engagement embarrassed practitioners and consultants alike. There are a growing number of solutions for social media monitoring, both commercial and free of charge. These are often geared towards the American market and only work to a limited extent here. Because they differ in their performance features, several tools are often used side by side. At the end of June, Google Analytics was expanded to include social media tracking, which means that the most widely used web analytics solution can also be used for this area.
Reason enough to take a closer look at the topic of social media monitoring in an upcoming issue of Werbewoche. We are conducting an online survey to find out how social media analytics and social media monitoring are currently being used in Switzerland. Take part: Wemad.org/survey.
