Advertising Week 16/2015: The topics

Children to power!

The fact that children have a huge influence on their parents' purchasing decisions is clear as daylight to anyone who has one themselves - or who has ever watched little nagging gnomes whining in the supermarket. The international study "Little Big Influencers" by Viacom International Media Networks Northern Europe, formerly MTV Networks, now shows just how big the influence of the little ones really is.

APG and Google: best overall impression among advertising clients

Exclusively for Werbewoche, the Media.Research.Group has compiled an overview of the results of three ratings: the Agency Rating for Advertising Agencies, the Agency Rating for Media Agencies and the Media Trend Award. The results can now be compared at a glance.

The Motz von Butz: The gap between editorial and advertising

"Last Sunday, August 30, I took a closer look at the only 55 3/4 pages of advertising on 330 pages of the Sunday press."

Generation Millennials

Beat Hürlimann on advertising forays into the realm of the most promising marketing target group.

Constructive instead of destructive: journalism faces up to its responsibility

These days, the media are looking at themselves: where are the limits of freedom of expression, when can images and texts by violent criminals still be disseminated and how can journalism make a positive contribution to solving problems? Column by media expert Josefa Haas.

Small community made a world star

The Zurich Oberland does not have the glamor of Istanbul or South Australia. An image film about Gossau shows that the municipality nevertheless has a lot to offer - and does not conceal where it makes "kei grossi Gümp". The village of 9600 people unexpectedly shone at an international tourism film award with Roland Koch's honest image film. Roland Koch in an interview.

WordPress community Switzerland meets for Wordcamp

Wordpress is the most popular web software of all. Its greatest asset is its community - and it doesn't just talk shop virtually and globally. On September 18 and 19, it will meet at Zurich's Technopark for Wordcamp.

IAB Switzerland: From CRM to data-driven marketing

Retailers have a wealth of information about their customers' purchasing behavior. However, using this information effectively and profitably for online marketing campaigns is technically challenging. The foundation for effective and user-centered data-driven marketing already lies in the in-house CRM.

Head of the week: CEO with digital drive

Olivier Rihs has held various positions at Scout24 Switzerland for more than twelve years, and has been CEO of Switzerland's largest network of online marketplaces since 2011. His success story at Scout24 began when he left his job and home behind in 2001, sold his furniture and spent eleven months traveling through South and North America.

and much more